The Rama, and Maran Shulhan Aruch both agree on how to place the Shel Rosh, and the Shel Yad [only the part of the acutal arm, but the hand- they are different].
The picture [Fig. 3] is the minhag (custom) of b'nei Ashkenaz(some customs differ).
[Fig. 1] is the minhag of b'nei Sephardi(some customs differ).